Brand Registration

A Brand is the label carrying, in the usual distinctive design, the brand name of the wine. For WineDirect Compliance, you must first have a brand before you can create labels or products.

Create Brand(s): Learn how to create brands for your winery. Learn More >

Upload Brand Registration: Learn how to use the Brand Registration Uploader tool. Learn More >

Manually Add Brand Registration: Learn how to manually enter Brand Registrations. Learn More >

Create Brand(s)

1. Navigate to Products > Brands.

2. In the upper right corner, select New Brand.

3. Enter the Brand description and assign applicable registrations. Select Save.

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Upload Brand Registrations

File must be saved as .CSV not as an Excel file.

WineDirect Compliance has a label/brand registration upload template that enables you to import/upload your state license/permit information in bulk. First complete and save the template from WineDirect Compliance. Please note the template is the same for both label and brand registrations. Brand and label registrations can be uploaded separately or uploaded together on one template in one transaction.

The template only displays States/Jurisdictions that require Brand or Label registrations for shipping to those States. You may need to insert or modify rows for additional brands and labels for each state/jurisdiction. We provide examples of data to enter, and that example data (numbers and dates) should be removed/edited prior to upload in WineDirect Compliance.

1. Navigate to Products > Brand > Import Registrations.

2. Select the link Click Here For An Example File. Download and Save the registration template as an Excel file.

3. Fill in the label and brand registration information for each State/Jurisdiction: License Number, Valid On Date (if applicable), Expires On Date (if applicable)

4. Insert rows for labels if you need rows added for each State/Jurisdiction. You may also need to delete rows for States/Jurisdictions that do not apply. Once the template is complete. Save the file as a CSV.

5. Navigate back to Products > Brands > Import Registrations.

6. Click Choose File. Search for and select the file that you just saved to open. This will automatically attempt to import the file. Save Your Changes once finished.

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Manually Add Brand Registration

1. Navigate to Products > Brands, select the brand, then Add Registration.

2. Make a selection from the jurisdiction drop down.

3. Enter a Registration Number, and add Valid From and To Dates for when that registration will be in effect.

4. Select the Save button at the bottom. Repeat these steps for each applicable registration.

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